"Social media" is now just "The Internet"
Social media is not just a fad. |
When Facebook started an advertising platform in 2008, many people were quick to pass it off as another fad.
"There's no intent." "People on Facebook are not there to buy things." "Social media is just a fad." Fast forward to 2016, and Facebook is a 355 BILLION dollar company (August 2016), with the vast majority of their revenues (90+%) coming from advertising. The combination of ad technology as well as the sheer reach of Facebook allows you to connect with your current and potential customers in the most powerful way ever seen on the internet since Google Adwords. The scale of Facebook is in fact tremendous as well. It has 1.3 billion users (July 2016) Which is roughly 1 out of 6 people in the entire world. With over 3 million advertisers, Facebook Advertising is an ROI-driven, measurable way of communicating with your customers, but more importantly, driving sales. |
But how about Instagram? |
Facebook paid $1 billion for Instagram in 2012. At the time it seemed like a huge sum of money. Facebook rolled Instagram into it's ads platform to the point where now it's fully integrated. The reach and power of the ad unit that Instagram offers is tremendous. In 2016, Instagram had 500m users. That scale coupled with it's effectiveness makes it a channel you can't ignore.
By taking advantage of all the cross-device user identification that Facebook offers in addition to a larger, graphical ad unit, you can reach your audience wherever they are and on whatever device they're using. |
